Logo Usage

On this page:

• Stony Brook Medicine Logo Usage Guideline
• Stony Brook Children’s Logo Usage Guideline

Logo Usage Guidelines

Stony Brook Medicine is the overarching graphic identity of our healthcare system.

The signature standard logo is made up of two components: the shield and wordmark. The shield contains a star and multiple rays. The wordmark consists of the words “Stony Brook Medicine.”

• No alterations should be made to the shield, wordmark or complete standard logo.
• Always use approved electronic artwork.
• The shield and wordmark elements should not be separated.
• It is only in rare pre-approved instances that these two elements shall appear unconnected.
• The logo orientation formats shown are the only approved logo formats and should conform to all the rules and guidelines listed within the SBM brand guidelines.
• The standard logo should never appear with any other mark or type treatment.

Approved Logo Orientations

IMPORTANT: The guidelines below apply to logo orientations for all standard logos (hospitals), programs of distinction (PODS), sub-brands, retail-oriented service ‘lock up’ and departmental logos.

Primary Logo Size

To ensure legibility, the Stony Brook Medicine logo should never be reproduced at sizes smaller than the measurements shown below. These are the absolute minimum widths necessary to ensure that the details within the shield are not compromised.

In all logo orientations below, the minimum widths are determined based on the width of the shield. The shield must never be reproduced at a size smaller than .22 inches wide. Always print the logo at 300dpi using vector artwork to avoid pixilation. Using vector logos will allow you to print to any size.

Primary Logo Clearspace

Colors and Applications

The three primary colors used in the Stony Brook Medicine brand are SBM Red, SBM Black and SBM White.

• For all logos except the SBM White, 1-color application, the star and rays should always be SBM White, regardless of the background color.
• The preferred color application is the SBM Red, SBM Black and SBM White. (See option 1 below.)
• Properly maintained and upheld, the consistent use of these specified colors reinforces the visual recognition of the Stony Brook Medicine brand in all forms of marketing collateral.
• Never alter these color values in any way, as they have been tested and approved. The Stony Brook Medicine logo should never appear using any other colors.
• The SBM Black and SBM White logo variations should never be used when full color is an option.

Other Logos Treatments

Department, Club, Organization or Program Logos

Horizontal Treatment, Preferred

Departmental Logo Treatment

Circular Logo Treatment

• Horizontal Treatment: The name of a department, club, organization or program should appear as a separate element from the Stony Brook Medicine logo. This is illustrated above in the preferred treatment (ex: the department or program name appears at the top of the brochure and is not a part of the Stony Brook Medicine logo).
• Departmental and Circular Logo Treatment: In cases where there is no opportunity for the secondary name to appear separate from the Stony Brook Medicine logo, a Stony Brook logo file with the secondary name properly positioned will be provided upon request by the Office of Communications, Stony Brook Medicine.
• To ensure that consistency is maintained, do not attempt to create a treatment on your own.

Oriented Service ‘Lock Up’ Logos

• Select centers have been approved to use the logo ‘locked up’ with the center name. This approach is used when it’s a direct-to-consumer, retail-oriented service.
• These are the only approved retail-oriented service ‘locked up’ logos.
• No alterations should be made to the shield, wordmark or complete ‘locked up’ logos. Always use approved electronic artwork.

Logo Requests

If a center wishes to have a logo created, following Administrative Policy LD0006, approval for the request must first be obtained from the applicable Department Director and Department Chair. The request should then be submitted to the Senior Director, Public Affairs and Marketing using the Marketing Request Form on the Intranet. All requests will be evaluated for their strategic impact and marketing value, and must be approved by the following individuals as strategic/marketing priorities for the institution:

• VP, Marketing and Communications, Stony Brook University
• Senior Director, Public Affairs and Marketing, Stony Brook Medicine
• Hospital CEO
• SVP, Health Sciences

Once approved, contact the Stony Brook Medicine, Marketing and Communications Creative Department to create the new ‘locked up’ logo package.

Unauthorized Usage — Logo Integrity

To maintain logo integrity, the Stony Brook Medicine logo must never be altered, distorted or adjusted in any way either digitally or photomechanically. The development and use of any other logo, mark and/or symbol is prohibited.

Unauthorized Usage — Logo on Backgrounds

• Do not place colored logo on a color where there is not enough contrast.
• Avoid similar colored, dark or busy backgrounds that will reduce the visibility of the logo.
• Avoid placing the logo over the busiest part of an image. If this cannot be avoided given the particular image, select another that will allow the logo to maintain its presence. You may need to consider a different image or design altogether.
• Avoid high-contrast backgrounds that render the logo illegible.
• When placing the logo on a dark background, the 1-color white logo should be used.

About Stony Brook Children’s Hospital

Stony Brook Children’s is our major sub-brand, as a second hospital devoted especially to children. It has its own signature logo, personality, voice and tone. The Stony Brook Children’s logo must appear on all marketing and communications branded content. This is essential for communicating our brand's message, value and visual identity.

Logo Usage Guidelines: Stony Brook Children’s

Stony Brook Children’s signature standard logo is the overarching graphic identity of Stony Brook Children’s Hospital.

The logo is made up of two components: the balloons and the wordmark. The wordmark consists of the words “Stony Brook Children’s.” It is a stand-alone mark that should never appear with any other mark or type treatment.

• The balloons and wordmark elements should not be separated. It is only in rare pre-approved instances that these two elements can appear unconnected.
• The signature should never appear with any other mark or type treatment.

The three primary colors used in the Stony Brook Children’s signature standard logo are SBM Red, SBCH Blue (PMS 294) and SBCH Green (PMS 341). Each color has been translated to HEX, RGB, CMYK and Pantone® values for additional environments. Properly maintained and upheld, the consistent use of these specified colors reinforces the visual recognition of the Stony Brook Children’s brand and all forms of branded content. Never alter these color values in any way.

IMPORTANT: The two colors, SBCH PMS 294 Blue and SBCH PMS 341 Green, within the Stony Brook Children’s logo type are never to be used in any color application other than the signature standard logos.

Primary Logo Size

To ensure legibility, the Stony Brook Children’s logo should never be reproduced at sizes smaller than the measurements shown below. These are the absolute minimum widths necessary to ensure that the details within the shield are not compromised.

In all logo orientations below, the minimum widths are determined based on the width of the balloons. The balloons must never be reproduced at a size smaller than .25 inches wide.

If you will be using this logo at this minimum size, pay close attention to the detail of strings and balloon ties to ensure they hold when reproduced.

Primary Logo Clearspace

The Stony Brook Children’s logo requires a set ratio of clearspace around it to ensure that it is always distinct from other graphic elements. The clearspace is defined by the width of the letter “B” in the word “Brook” regardless of the size at which the logo is produced.

Colors and Applications

• The black and white logo variations should never be used when full color is an option.
• For all logos except the SBM White, 1-color application, the star and rays should always be SBM White, regardless of the background color.

Sub-branded Centers

• Sub-branding is a combination of the center’s name and the institutional logo.
• The only approved sub-branded logos appear above.
• Any alteration, substitution or manipulation of these logos is prohibited.

Other Logo Treatments

Department, Club, Organization or Program Logos

Horizontal Treatment, Preferred

Departmental Stacked Logo Treatment

Departmental Horizontal Stacked Logo Treatment

• Horizontal Treatment: The name of a department or center should appear as a separate element from the Stony Brook Children’s logo. This is illustrated above as the preferred treatment with the center name at the top of the brochure and is not a part of the Stony Brook Children’s logo.
• Departmental Logo Treatments: In cases where there is no opportunity for the secondary name to appear separate from the Stony Brook Children’s logo, a Stony Brook Children’s logo file with the secondary name properly positioned will be provided upon request by the Office of Communications, Stony Brook Medicine.

To ensure that consistency is maintained, do not attempt to create a treatment on your own.

Logo Requests

If a center wishes to have a logo created, following Administrative Policy LD0006, approval for the request must first be obtained from the applicable Department Director and Department Chair. The request should then be submitted to the Senior Director, Public Affairs and Marketing using the Marketing Request Form on the Intranet. All requests will be evaluated for their strategic impact and marketing value, and must be approved by the following individuals as strategic/marketing priorities for the institution:

• VP, Marketing and Communications, Stony Brook University
• Senior Director, Public Affairs and Marketing, Stony Brook Medicine
• Hospital CEO
• SVP, Health Sciences

Once approved, contact the Stony Brook Medicine, Marketing and Communications Creative Department to create the new ‘locked up’ logo package.

Unauthorized Usage — Logo Integrity

In order to maintain its integrity, the Stony Brook Medicine logo must never be altered, distorted or adjusted in any way either digitally or photomechanically. The development and use of any other logo, mark and/or symbol is prohibited.

Unauthorized Usage — Logo on Backgrounds

• Do not place colored logo on a color where there is not enough contrast.
• Avoid similar colored, dark or busy backgrounds that will reduce the visibility of the logo.
• Avoid placing the logo over the busiest part of an image. If this cannot be avoided given the particular image, select another that will allow the logo to maintain its presence. You may need to consider a different image or design altogether.
• Avoid high-contrast backgrounds that render the logo illegible.
• When placing the logo on a dark background, the 1-color white logo should be used.