Stony Brook Medicine

Our Brand

  • Message from our CCMO →
  • Brand Architecture →
  • Brand Positioning →
  • Brand Introduction →
  • Voice and Tone →
  • Visual Identity →

Brand Guidelines

  • Logo Usage →
  • Logo Downloads →
  • Photography →
  • Fonts →
  • Editorial Style →
  • Stony Brook Medicine Color Values →
  • Stony Brook Children’s Color Values →

Work with Us

  • Requests →
  • Social Media →
  • Video →

Additional Resources

  • Email Signatures →
  • Licensing & Branded Merchandise →
  • Templates →
  • Virtual Meeting Backgrounds →
  • Physician Toolkit →
  • Contacts →
  • Vendor Resources →
  • SBU Brand Center →

Showcase Examples

In-take Request Form
  • Home
    • Message from our CCMO
    • Brand Architecture
    • Brand Positioning
    • Brand Introduction
    • Voice and Tone
    • Visual Identity
    • Logo Usage
    • Logo Downloads
    • Photography
    • Fonts
    • Editorial Style
    • Stony Brook Medicine Color Values
    • Stony Brook Children’s Color Values
    • Requests
    • Social Media
    • Video
    • Email Signatures
    • Licensing & Branded Merchandise
    • Templates
    • Virtual Meeting Backgrounds
    • Physician Toolkit
    • Contacts
    • Vendor Resources
    • SBU Brand Center
  • Showcase Examples
  • Requests

Brand Guidelines

Consistency across logos, colors, fonts and writing style helps us present a unified brand. These brand guidelines have been designed to be user-friendly and to make marketing and communications materials both attractive and effective.

Pattern of Stony Brook University shield logos in red and black with white stars.
Our Logos
Scientist wearing protective glasses and a face mask, working in a laboratory with blurred scientific equipment in the foreground.
Photography
Typography sample showing the Effra and Museoslab fonts in different sizes and colors.
Fonts
Colorful word cloud with terms like communication, marketing, social media, sharing, and network on a red background
Editorial Style
Stony Brook Medicine color palette featuring red, black, white, teal, blue, yellow, green, purple, gray, and dark gray swatches arranged in a grid layout.
SBM Color + Graphic Elements
Stony Brook Children’s logo with three white balloons next to a smiling young girl wearing colorful glasses and a striped hoodie, standing with arms crossed.
SBCH Color + Graphic Elements
  • Our Brand
    • Message from our CCMO
    • Brand Architecture
    • Brand Positioning
    • Brand Introduction
    • Voice and Tone
    • Visual Identity
  • Brand Guidelines
    • Logo Usage
    • Logo Downloads
    • Photography
    • Fonts
    • Editorial Style
    • Stony Brook Medicine Color Values
    • Stony Brook Children’s Color Values
  • Work with Us
    • Requests
    • Social Media
    • Video
  • Additional Resources
    • Email Signatures
    • Licensing & Branded Merchandise
    • Templates
    • Virtual Meeting Backgrounds
    • Physician Toolkit
    • Contacts
    • Vendor Resources
    • SBU Brand Center
  • More
    • Showcase Examples
    • Requests
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