Our brand is more than a logo or a color palette; it’s the story we tell every day through the care we deliver, the discoveries we make and the way we show up in our communities. It’s what people think and feel when they hear the name Stony Brook Medicine.

That’s why consistency matters. When we present ourselves with one clear and confident voice, we build trust, recognition and pride — not only in our hospitals and schools, but in the entire Stony Brook Medicine enterprise.

This toolkit was developed to help all of us become brand ambassadors. Whether you’re creating a flyer for a local clinic, a presentation for a conference or signage for a new building, you play a part in how the world sees us. By using these guidelines, you help strengthen the reputation of an academic health system that transforms lives through education, research and patient care.

And remember that you’re not in this alone. Connect with our team early in your process. By involving us from the start, we can help guide your planning to make sure every project reflects the strength of our brand. Together, we are Stony Brook Medicine and when we live our brand, we make it stronger every day.

Thank you for helping us bring the Stony Brook Medicine brand to life.

Timothy Brown
Chief Communications and Marketing Officer

Timothy Brown