If you are interested in filming and editing a video on your own with a Stony Brook-issued mobile device for a social-first video, please refer to our social-first video best practices. If you are looking to request the services of Stony Brook Medicine’s in-house multimedia team, please submit a request via our intake form.
If you are unsure of which type of video would be best for you, below are some of our video offerings. Please note that when you fill out the intake form, our team will work with you to determine which type of video is best suited for a given project or initiative.
Podcasts
Healthcast: Peer-to-peer video and audio podcast series focusing on the technical side of topics ranging from strategic organizational priorities to clinical trials and research. This is a platform for our leaders and experts to talk shop, get technical and have an opportunity to use medical jargon they may otherwise try to avoid when filming videos meant for patients and the general public.
HEALTH Yeah!: Video and audio podcast series focusing on trending topics that tie into service-line and health system priorities. This is an opportunity for our experts to answer questions that our patients and community want answers to most. Using SEO strategies, we identify what people are searching for online, and this helps to guide our topic choices and Q&A for each episode.
Videos
Patient Testimonials/Voice of the Patient: Patient feature stories that include interviews and b-roll. Typically, interviews consist of patients, patient families and related providers.
Expert Videos: These videos are meant to be informational and to position our experts as leaders in their respective fields and authorities on these topics. Very similar goals to our HEALTH, Yeah! podcast series except these take less time to produce and have significantly less content/information than a podcast episode. These can also serve as a teaser to drive traffic to a landing page (Health Hub, Ask the Expert, etc.) with more detailed information on a given topic.
Meet Our Docs: Brief video bios of providers meant to give a warm and human introduction to a provider, to supplement the profile in Find a Provider.
Video Assets
If you are working with a freelancer on a video that has been approved by our in-house multimedia team, here are some assets that must be used:
Lower thirds must be positioned like the examples below.
Shadow should look like it’s coming from off screen, not floating in the frame.
Download Lower Thirds Video Files
Shield Bug
- Shield bug must be scaled to fit screen.
- Shield bug must be in the lower righthand corner of the screen.
- Shield bug is not to be used in videos posted to social media.
- Shield bug should fade out when a lower third comes in, and it should fade in when a lower third goes out.
Closing Animation
- Closing animation should not be used in videos posted to social media.
- Closing animation should be the last shot in a video.
Download Closing Animation Video
All videos produced by a freelancer and using these assets above must still come through the Department of Marketing and Communications (Central MarComm) for review and approval prior to being published/posted/shared. All departments pursuing freelance video work must also receive approval to do so from Central MarComm.