The Importance of Graphic Standards

To ensure that this consistency is conveyed appropriately and responsibly, all departments and facilities of Stony Brook Medicine are expected to conform to the graphic standards set forth in this guide in ALL internal and external communications including print, digital, electronic, video, apparel, promotional items, OOH (out of home) and signage. This is essential for communicating our brand's message, value and visual identity.

The way we identify ourselves
in all types of communication
is the way we tell the world who we are.

A cohesive look and feel of the Stony Brook Medicine brands create a lasting impact on our patients and visitors, just like the services we provide in our hospitals and clinics.