Value of our Brand

A brand is the sum total of the customer’s experiences, and often begins before they even set foot in the doors. The meaning of the brand is defined by, and lives in the minds of, consumers. It is shaped by every interaction they have with an institution and its representatives.

The Stony Brook Medicine brand is built on the experience we offer across our campuses, the community, classrooms, research facilities, websites, communications and events. How it is brought to life captures our vision, momentum and passion as a world-class academic medical center.

Maintaining a consistent and powerful brand identity takes great attention to detail; these guidelines are here to ensure that you have the right tools to present the Stony Brook brand in the most engaging and appropriate way possible at all times.